What is placement print

Placement prints or engineered panels are a way of controlling the position of a design within a specific product. The design is created to the scale of the product and, in contrast to a continually repeating seamless tile, when printed digitally can be printed as strategically placed pattern pieces across the printable area of the fabric. While engineered pattern panels is perhaps more commonly used for fashion garments, especially swim and active wear, the same idea or process can also work for soft furnishings like cushion covers and upholstery.
A t-shirt print is a good starting point to understanding the application of a placement print. T-shirts predominately have a print either on the front or back, sometimes both, but always in a very specific and predetermined position. The very same concept can be applied to all manner of garments and products, where artwork is developed or positioned in direct correlation to the product. In this way you can control how multiple pattern pieces are cut; with the same amount, section and exact position of a design consistent across the products manufacturing.
With a digitised pattern or known product dimensions e.g. a cushion cover size, a design can be digitally laid over the shape and printed as such. Digitally printing fabric in this manner can help to reduce the time to lay out patterns, cutting fabric and the cost of total number of meters required for printing.