Author Archives: maria

Showcase: Anurati Krishnamurthy

This Months showcase we are featuring student Anurati Krishnamurthy who printed with us for her uni project.

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What inspired you for your fashion collection?

I was inspired by block printing and traditional Indian printing techniques. In particular I was draw to the motifs and techniques. I looked at a lot of Anokhi collections and researched how they printed their fabrics. Anokhi is a brand in Indian that has its print factory based in Jaipur, they still use traditional ways to dye and print material. They use traditional prints on contemporary silhouettes.  My collection has contemporary prints and silhouettes while acknowledging Indian traditions.

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Who is your favourite fashion designer?

Manish Arora

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Why do you think fashion prints are a good element to have in your designs?

I think they enhance the design greatly while communicating the concept of the collection. Prints also unify and integrate the individual pieces to the concept and the collection as a whole.

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What are your plans for the future?

I would like to do my Masters in Design, and I am currently looking at universities.

Image source: Anurati Krishnamurthy

print trend: Bold Botanicals

Bigger, bolder and slightly 50’s, statement botanicals are catching eye’s this season.

Largely graphic and tonal, predominantly featuring blues and sea greens with pops of coral or red, there is something mildly nostalgic about this print trend that may make you inclined to pick up that dusty ukulele and start strumming away like The King himself in a tropical getaway movie.

Lots of palms, floaty leaves, vintage Hawaiian and updated hibiscus tropicals, are being seen not only in fashion but interior trends as well.

The overarching feeling is that everyone is just keen to relax, kick back on a beach lounge someplace exotic, sipping an ice cold beer and listening to some sweet tunes…Bali anyone….?

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