Here is an innovative brand and design house making one long front row for customers and designers to sit side by side. Based in Berlin, Germany and conjured by local Florian Ellsaesser, Front Row Society is all about “design with a story”. Fostering a collaborative open collective of designers, FRS gives their customers what they want by making them the designers.
FRS scours the whole globe for new, fresh and exciting talent through their design competition challenges. Posting a new challenge every few months, FRS gives anyone the opportunity to put forward their designs which are then voted on by the general public to get a shortlist before celebrating the five or so winners. The winners do get a cash prize but they’re also showcased on their website including the info on what challenge they entered and where the hail from.
The aim of the game for the challenges is all about prints of all varying capacities. They cycle through a range of different products from scarves and leggings, to swimwear and bags. This month’s challenge is for Autumn handbags with the theme being Pure Math or Art Deco. FRS also helps out with relevant tutorials applicable to the varied contests.
It’s a great way to engage the customer, making them not only the audience of an ever changing and exciting show, but putting out a hand to pull them on stage too. Designer or customer or vice versa. One is not necessarily the other but they could be both, which is great news for either!
It’s not the only way they create and develop their ranges but it plays a big part and they still reference the designer at all stages which is a nice indication that there’s a mutual respect happening across the seasonal lines.
So have a burl, flex your repeat design muscle and even if you don’t win you can always come to Digital Fabrics to get your spanking new design printed and then do with as you please! Now if that’s not exciting, the weekend is sure to be dull, enjoy!!